A blog built for your growth and guidance.
Director notes
October 27, 2024
As the end of the year approaches, there’s an undeniable sense of reflection in the air. It’s a time for closing chapters and imagining new beginnings, and for businesses, this reflective energy provides the perfect backdrop for transformation – rebranding before the new year. Rebranding, especially before the new year, allows your business to step […]
September 26, 2024
In the world of online branding, where first impressions can lead to lasting connections, the art of consistency is the secret to capturing hearts. Just as a beautifully written love letter conveys deep affection and intent, a cohesive online presence speaks volumes about your brand’s identity, values, and the experience you offer. But why is […]
July 31, 2024
Earlier this month, one of our team members experienced something truly unforgettable at a Japanese restaurant with her in-laws, and it was a beautiful reminder of why quality is no longer enough and how creating an unforgettable luxury experience is so vital for every luxury business. What started as a simple dinner turned into a […]
June 24, 2024
Bridgerton Season 3 just dropped and we are obsessed! But amidst all the elegance and romantic scenes, there’s a pivotal moment in the season that perfectly encapsulates the transformation of experience-driven brand design. Can you guess which one? Yes – THIS moment! Where Penelope Featherington descends from a grand staircase and suddenly, the room stops. […]
April 6, 2022
While the images used on your business’s social media are incredibly important – your captions are equally as important! While captions don’t seem like a big deal on platforms such as Instagram, where images are the focus, a great caption can really benefit your brand. Combining compelling captions with aesthetic photos is the key to […]
March 27, 2022
All About Journeys Picture yourself on a journey across the country. You’ve decided to embark on a new chapter, a new adventure, and as you drive down the highway with the window down, hand out the window and wind blowing through your hair, the radio set to a channel blasting old tunes, you find yourself […]
January 31, 2022
What do you do when you need a new pair of shoes? I’ll tell you what I do— I google it! When I need new shoes, I’ll google the specific shoes I need and typically click on one of the first three options I see. If the first thing I see is an ugly, confusing […]
January 13, 2022
The one concept method is almost exactly what it sounds like: a single concept. Those familiar with brand identity projects are most likely familiar with the delivery of multiple concepts to a client. After all, people love to make decisions, and here at MB-Creative, we love to make you happy. However, we’ve decided to move […]
December 8, 2021
What is a brand? When most people think of a brand, they think of colors, logos, fonts, and tone of voice. This barely touches on the anatomy of a brand. It doesn’t really capture the complexity of a brand! Your brand is what other people experience when they think of your company! This concept is […]
November 5, 2021
Let’s talk about how to choose your color palette and why it’s so much more than picking a few lovely colors that go with your style. There is a lot of thought + mastery that goes into it, more than what you might think! Color palettes are generally the most time-consuming procedure for my clients […]
