Step One: Define Ideal Client Avatar First, let’s begin with defining what an ideal client avatar is. An ideal client avatar can help a business owner understand your prospective client’s purchasing behaviors and what they need the most support in. The perfect customer avatar should be focused on interviews and research from the present and […]

Client Avatar

Content Pillars Overview Developing content pillars does not need to be a difficult task. Time and time again, I see small biz owners fall flat on their faces because they are spread too thin trying to develop a variety of content for all the world platforms. For small business owners across all industries – listen […]

content pillars phone keyboard pink white

Let’s Dive In! Think about it. Imposter syndrome can call in all shapes and sizes! I’ve put together a few of the top identities that you may relate to. “Dear Impostor, you are good enough just as you are. You are smart, capable, and worthy of respect.” The term first used by psychologists Suzanna Imes […]

Knowing my brand voice has helped me be clear in how I communicate online. When I established my voice I was mostly just using Instagram, but now

Sharing my favorite business tools with you I know will be a great fantastic way to help other small business owners discover how to get off the ground. It can be super difficult to figure out what to use with the bottomless amount of resources we have in the digital world. Let’s dive right into […]

Let’s face it: I know that figuring out brand identity is tricky. It’s that never-ending task of juggling key characteristics, values, and tone of writing to “fit in” to that box you set up for yourself. While it can help you have a formalized identity, you can take that step further. Sometimes thinking outside of […]

The process of starting a business is no easy feat. I started my business in 2015, and recently expanded my creative services in 2019. There are some really important things that I wish I had known when I first started my business, but I loved learning from the experience! Of course, hindsight is 20/20, but […]

what i wish I knew when starting my business

Mood boards, sometimes referred to as “inspiration boards” are a collage of colors, fonts, and images that captures the creative essence of your business. The purpose of a mood board is to establish a mood that you want to express within your business or even an individual project.  Some great websites to build your mood […]

Mood Board

How to become a Social Media Manager – Step by Step Guide

Picking out a new foundation can be hard, especially when every brand claims it’s the best for skin, looks the best, or the best price for it’s quality. Well, worry no more, because we’ve done the legwork for you! We’ve compiled a list of our favorite, tried-and-true foundations that we love! Browse our list and […]

Picking out a new foundation can be hard, especially when every brand claims it’s the best for skin, looks the best, or the best price for it’s quality. Well, worry no more, because we’ve done the legwork for you! We’ve compiled a list of our favorite, tried-and-true foundations that we love! Browse our list and […]

Picking out a new foundation can be hard, especially when every brand claims it’s the best for skin, looks the best, or the best price for it’s quality. Well, worry no more, because we’ve done the legwork for you! We’ve compiled a list of our favorite, tried-and-true foundations that we love! Browse our list and […]

Picking out a new foundation can be hard, especially when every brand claims it’s the best for skin, looks the best, or the best price for it’s quality. Well, worry no more, because we’ve done the legwork for you! We’ve compiled a list of our favorite, tried-and-true foundations that we love! Browse our list and pick your fav– and don’t stress too much. Whether you go with our first pick or our eighth, you can’t go wrong with any of these! If you feel stuck, I’m here for you! Let’s dive into the best foundations that I recommend.

1. Too Faced Born This Way 

This foundation is one of the best available, in our humble opinion! Priced at $39 with 35 shades, this oil-free foundation offers undetectable medium-to-full coverage for picture-perfect skin. Born This Way benefits from coconut water, alpine rose, and hyaluronic acid, and boasts to be flashback-free, hydrating, longwearing, non-comedogenic, and cruelty free. Shop here! 

2. Estee Lauder Double Wear 

Another top foundation in our book! For $43, Double Wear offers an astounding 56 shades and lasts 24 hours. This matte foundation has a flawless and natural look that feels lightweight and comfortable. It’s oil-free, transfer-resistant, waterproof, non-acnegenic, and lasts even in hot and humid weather. We use this on all of our brides! Shop here! 

3. Anastasia Beverly Hills Foundation Stick 

This foundation stick is one of our favorites for the girl who is an everyday makeup wearer. It is priced at $25 and has raving reviews including from us! This is Marisa’s every day foundation. With 20 shades available, this foundation stick promises a natural, demi-matte finish. It’s super-pigmented and has the perfect lightweight and layerable consistency. Shop here! 

4. Urban Decay All Nighter 

This really should be in everyone’s makeup arsenal. This full-coverage foundation offers smoothing, flawless matte finish (it’s oil-free!), and is super pigmented. Bonus: Urban Decay is cruelty free, too. At $40 at Ulta, this foundation is definitely worth a try. Shop here! 

5. L’oreal Infallible Pro Matte Liquid Longwear 

This foundation is one of our top picks for a cheaper option! It’s a 24-hour foundation with 22 shades. With an air-light texture and a demi-matte finish, this offers the perfect medium coverage with maximum comfort! There are Shine Defy Blotting Spheres in the formula that work to instantly absorb excess oil and sweat. For $12.99, this foundation is essential. Shop here!  

6. Catrice HD Coverage 

This beauty has 18 shades, lasts 24 hours, for the crazy-good price of $10.99. This ultra-light, high-coverage foundation has the perfect, natural-looking finish. It covers and mattifies skin, so skin looks fresh for a whole day! Plus, the formula is paraben free and not tested on animals. Shop here!

7. Hourglass Vanish Seamless Stick 

This baby is a light, waterproof foundation with 12-hour coverage. It’s oh-so magical! This stick contains double the amount of pigment compared to traditional foundations, so a little goes a long way! It offers full coverage and a beautiful, natural finish. For $46 and 32 shades to choose from, this pick is one of the best available. Shop here! 

8. Wet & Wild PhotoFocus 

This drug store diamond-in-the-rough is the cheapest foundation on our list, but it has some great qualities. This has a matte finish and a light-diffusing complex to make your skin look smooth and photo-ready. Offering 20 shades at just $6.49, PhotoFocus is definitely worth a try! Shop here! 

Do you have a favorite foundation? Let us know! 

Picking out a new foundation can be hard, especially when every brand claims it’s the best for skin, looks the best, or the best price for it’s quality. Well, worry no more, because we’ve done the legwork for you! We’ve compiled a list of our favorite, tried-and-true foundations that we love! Browse our list and pick your fav– and don’t stress too much. Whether you go with our first pick or our eighth, you can’t go wrong with any of these! If you feel stuck, I’m here for you! Let’s dive into the best foundations that I recommend.

1. Too Faced Born This Way 

This foundation is one of the best available, in our humble opinion! Priced at $39 with 35 shades, this oil-free foundation offers undetectable medium-to-full coverage for picture-perfect skin. Born This Way benefits from coconut water, alpine rose, and hyaluronic acid, and boasts to be flashback-free, hydrating, longwearing, non-comedogenic, and cruelty free. Shop here! 

2. Estee Lauder Double Wear 

Another top foundation in our book! For $43, Double Wear offers an astounding 56 shades and lasts 24 hours. This matte foundation has a flawless and natural look that feels lightweight and comfortable. It’s oil-free, transfer-resistant, waterproof, non-acnegenic, and lasts even in hot and humid weather. We use this on all of our brides! Shop here! 

3. Anastasia Beverly Hills Foundation Stick 

This foundation stick is one of our favorites for the girl who is an everyday makeup wearer. It is priced at $25 and has raving reviews including from us! This is Marisa’s every day foundation. With 20 shades available, this foundation stick promises a natural, demi-matte finish. It’s super-pigmented and has the perfect lightweight and layerable consistency. Shop here! 

4. Urban Decay All Nighter 

This really should be in everyone’s makeup arsenal. This full-coverage foundation offers smoothing, flawless matte finish (it’s oil-free!), and is super pigmented. Bonus: Urban Decay is cruelty free, too. At $40 at Ulta, this foundation is definitely worth a try. Shop here! 

5. L’oreal Infallible Pro Matte Liquid Longwear 

This foundation is one of our top picks for a cheaper option! It’s a 24-hour foundation with 22 shades. With an air-light texture and a demi-matte finish, this offers the perfect medium coverage with maximum comfort! There are Shine Defy Blotting Spheres in the formula that work to instantly absorb excess oil and sweat. For $12.99, this foundation is essential. Shop here!  

6. Catrice HD Coverage 

This beauty has 18 shades, lasts 24 hours, for the crazy-good price of $10.99. This ultra-light, high-coverage foundation has the perfect, natural-looking finish. It covers and mattifies skin, so skin looks fresh for a whole day! Plus, the formula is paraben free and not tested on animals. Shop here!

7. Hourglass Vanish Seamless Stick 

This baby is a light, waterproof foundation with 12-hour coverage. It’s oh-so magical! This stick contains double the amount of pigment compared to traditional foundations, so a little goes a long way! It offers full coverage and a beautiful, natural finish. For $46 and 32 shades to choose from, this pick is one of the best available. Shop here! 

8. Wet & Wild PhotoFocus 

This drug store diamond-in-the-rough is the cheapest foundation on our list, but it has some great qualities. This has a matte finish and a light-diffusing complex to make your skin look smooth and photo-ready. Offering 20 shades at just $6.49, PhotoFocus is definitely worth a try! Shop here! 

Do you have a favorite foundation? Let us know! 

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