Mood boards, sometimes referred to as “inspiration boards” are a collage of colors, fonts, and images that captures the creative essence of your business. The purpose of a mood board is to establish a mood that you want to express within your business or even an individual project. 

Some great websites to build your mood board are Pinterest, Canva, Milanote, or Adobe Spark. Stick to 4-6 colors and 3 fonts to maintain a central theme. The key to creating the perfect mood board (here are some of my favorite vibes!) is to make sure that each image relates to the theme/idea you’re trying to express. It’s important to define your brand.

Why use a mood board?

1. This is a great way to brainstorm your ideas! If you’re not sure which direction you want your business to go, creating a mood board is a great place to start. Find out what you like and narrow down your themes. 
2. You can find inspiration! Compile images or colors that catch your eye and throw out the ones that don’t fit your theme. 
3. Save time throughout the design process by establishing a precise plan to save time in the long-run. This is also useful to pitch your ideas to clients. 
4. For every new business, it’s crucial to create a mood board in order to set up the theme you want. This will help you create ideas that are relevant to the theme of your business. 
5. You can express several concepts at once through a mood board, so becoming a better problem solver is another benefit. Design your board based around one focal point so the additional images will share the same theme while also providing a unique view. 
6. Exceed your client’s expectations by creating a board that accurately reflects their vision for a design. This also shows off your active listening skills by delivering their ideas. 
7. These boards can be reused and adjusted to the different needs of your clients. Ensure that your time is never wasted by keeping mood boards and tweaking for a new client who has similar ideas. 

We highly recommend using mood boards for branding your business or creating projects! Our go-to site for creating pretty much anything is Canva.com, and mood boards are no exception. Give it a try and let us know what you think!