A blog built for your growth and guidance.
Director notes
October 27, 2024
As the end of the year approaches, there’s an undeniable sense of reflection in the air. It’s a time for closing chapters and imagining new beginnings, and for businesses, this reflective energy provides the perfect backdrop for transformation – rebranding before the new year. Rebranding, especially before the new year, allows your business to step […]
September 26, 2024
In the world of online branding, where first impressions can lead to lasting connections, the art of consistency is the secret to capturing hearts. Just as a beautifully written love letter conveys deep affection and intent, a cohesive online presence speaks volumes about your brand’s identity, values, and the experience you offer. But why is […]
July 31, 2024
Earlier this month, one of our team members experienced something truly unforgettable at a Japanese restaurant with her in-laws, and it was a beautiful reminder of why quality is no longer enough and how creating an unforgettable luxury experience is so vital for every luxury business. What started as a simple dinner turned into a […]
June 24, 2024
Bridgerton Season 3 just dropped and we are obsessed! But amidst all the elegance and romantic scenes, there’s a pivotal moment in the season that perfectly encapsulates the transformation of experience-driven brand design. Can you guess which one? Yes – THIS moment! Where Penelope Featherington descends from a grand staircase and suddenly, the room stops. […]
March 27, 2022
All About Journeys Picture yourself on a journey across the country. You’ve decided to embark on a new chapter, a new adventure, and as you drive down the highway with the window down, hand out the window and wind blowing through your hair, the radio set to a channel blasting old tunes, you find yourself […]
January 13, 2022
The one concept method is almost exactly what it sounds like: a single concept. Those familiar with brand identity projects are most likely familiar with the delivery of multiple concepts to a client. After all, people love to make decisions, and here at MB-Creative, we love to make you happy. However, we’ve decided to move […]
December 8, 2021
What is a brand? When most people think of a brand, they think of colors, logos, fonts, and tone of voice. This barely touches on the anatomy of a brand. It doesn’t really capture the complexity of a brand! Your brand is what other people experience when they think of your company! This concept is […]
November 5, 2021
Let’s talk about how to choose your color palette and why it’s so much more than picking a few lovely colors that go with your style. There is a lot of thought + mastery that goes into it, more than what you might think! Color palettes are generally the most time-consuming procedure for my clients […]
July 4, 2021
Getting started with content marketing is one of the most difficult tasks to accomplish. It’s easy to think about it as this big jumbled mess that can be complicated to figure out, or even intimidating to consider. Back in the day, a lot of content creators could get away with fluffy content that was purely […]
July 2, 2021
Brand photography is one of my favorite things ever – I use my brand photos on social media, my website, profile photos, and everywhere in between. Sometimes it can seem like you’re constantly using the same images all over again, or maybe you’re tired of low-quality iPhone selfies and are ready to invest in a […]
