It’s not a secret that content marketing is an effective way to market your business. But it’s not as easy as just writing content and hoping for the best. You have to plan out your content in order to get the most of it. That means knowing how content affects search engine rankings, social media marketing, and other aspects of digital marketing strategy. In this post we’ll discuss what you need to know about the evergreen content life cycle so you can create more impactful content than ever before!
A content strategy is only as good as its content. You have to keep creating new evergreen content that people will find useful or entertaining for years into the future! But how? The answer: reuse old content by turning them into posts with fresh angles.
You can turn that blog post into Instagram posts + fresh Pins! Feeling stuck? Check out this guide by Gary Vee on how to create 64 pieces of content in a day.
There are so many ways to breathe new life into content!
Content Tip: Your content strategy is only as good as its content. So, be sure to keep creating new content in order to maintain an evergreen content life cycle!
MB-Creative offers done-for-you content creation that removes the entire burden of the content creation process! Just provide content direction and our in-house team of magicians get to work creating tailor made content unique to your business.
You might ask, why would you want to outsource content creation?
The content creation process is time consuming and can be very overwhelming. It is difficult to find the right content, research it, write it in a way that will appeal to your audience or produce videos for social media marketing purposes. Not only does this take up valuable time you could spend on other aspects of running your business but also takes up brain space that may not even be fully focused on content strategy! This leaves room for mistakes and finding out too late what content actually resonates with customers.
By outsourcing content creation all these worries are removed from your plate making content production faster, easier and more effective giving you back valuable hours every week to focus on other areas of your business while still seeing great results.
Let’s dive into three simple hacks that you can use to speed up the evergreen content creation process.
Tip 1: Find content that is not only evergreen but also proves to be useful for your target audience.
This tip shouldn’t come off too much of a surprise, but it’s important to mention anyways: Be concise and succinct with the content you’re creating. This will make the content easier to digest by readers who are short on time or attention span. It also increases readability across devices, meaning people can enjoy your content from their smartphone while waiting at the bus stop during lunch break just like they would if they were reading an article on their laptop at home after work hours.
Tip 2: If you have trouble finding content that’s best suited for your target audience, use Google Trends. It can make the process much easier to figure out what to write about next!
It’s really important to look at what’s trending in your industry, to figure out what angle to approach next in your content marketing plan. You want to be able to speak about content that people will find useful or interesting.
Tip 3: If you can’t find content that’s best suited for your target audience or content that proves to be useful, look towards content curation sites.
Content creation is an important aspect of content marketing. This is your chance to get your content out there and show off what you’re great at!
It’s best if content can be used by target audiences in the present or for future use, so that it never goes without being seen on social media (evergreen).
Now we have three simple hacks to help make content creation quicker and more efficient: find content that proves useful to readers; using Google Trends when looking for ideas; and utilizing curated content sites like Buzzsumo when nothing seems relevant enough.
These tips are surefire ways to start speeding up the process of creating any type of content for a blog post – evergreen or not!
You got this, biz owner! Go create some awesome content.
© Created by Marisa Burgett - Creative Services | Photos by Billie Stock
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