Behind every bomb website is a powerhouse business owner. Imagine how you would feel with leads pouring in, a happy team that loves working for you, and clients that keep coming back. Sounds great, right?! But sometimes it can be hard to achieve balancing everything that’s on your plate. You knew you needed a website and quickly threw something together, but you know it’s not working as well as it could be to turn your business into a money-making machine. This can easily be achieved with a website that’s working just as hard as you. You’ve heard about the importance of testimonials, brand photography, copy, marketing, and so on, but do you know the purpose behind each page of your website?

To build an intentional website that makes people fall in love immediately, each page needs a purpose. Today we’re going to be talking about the four main pages and the big picture you need to consider to make sure your website visitors become obsessed with your content! Want a sneak peek? Here’s a preview of everything we’ll be talking about…

• Home page – this is your website’s first impression! Let’s make it beautiful and meaningful
• About page – it’s your time to shine! Let’s create a snapshot of what it would be like to work with you and connect deeply with potential clients and customers.
• Services page – if people have gotten this far, they’re interested in working with you! Let’s make sure you’re giving people the information they need while convincing them you’re their soulmate.

Your Home Page

This page is the first impression of your brand, it’s like your first date with a potential client! This is the first main page that a visitor will see. So how do we make sure things go perfectly?! We identify the purpose.

The purpose behind your home page should be to familiarize viewers with your business, so it should tell people three things…

• What services you offer
• Who you work with
• The problem you solve

Then, also include any information people would need to know when first coming in contact with your brand. This could mean where people can go to find tips and tricks (your blog), to see your past work (your portfolio), your availability, and any other essential information.

For example, let’s say you’re a hair salon owner. People should know right away that you offer hair cutting, coloring, and styling services for women in Jefferson City, Missouri who have a vision that needs to be brought to life. In that one simple sentence, you’ve answered these three questions and told people where your business is located.

Pro tip: Want to score some SEO points at the same time? Include your location on your home page as well to tell people where you’re based and to give Google a helping hand when ranking your website amongst competitors.

Design tip: Make your home page interactive so that people enjoy the scroll down your home page! Make sure people are having fun! This will contribute to a positive first impression to help people take the next steps in your customer journey.

Your About Page

People are on your about page for three reasons: to learn more about you, to learn about your business, and to decide whether or not you’re a good fit for them.

Depending on how comfortable you feel writing, and especially doing so about yourself, your about page doesn’t have to be super long. You can always include CTAs to places where people can learn more about you personally, such as your email list or social media platforms.

When it comes down to it, you and a competitor could offer the same services with the same pricing and the same timeline, but who are they ultimately going to choose? They’re going to choose the person with whom they have a stronger personal connection. Maybe you’re based out of the west coast and love the beach, that could be the deciding factor when your potential client has the same feelings!

Ask yourself: If you’re including personal details on your about page, does it help your ideal client picture what it would be like working with you? When people are visualizing what it will be like to invest in your product or services, they’re halfway to the point of handing you their money!

Your Services Page

When people click on this page, they’re getting curious! What are you going to do to satisfy this curiosity? Your services page should be structured like a sales page. This is your main page to sell your goodies! Instead of just including service descriptions and a “book now button”, tell people why they should invest in you! Ask yourself these questions as you write and design your services page for maximum conversions.

• What experience do you have?
• What’s your process like?
• How much do you charge?
• What do past clients have to say about working with you?
• What’s unique about your approach?
• How will people benefit from your services?

Consider the answers to all these questions as you go. Your services page can be like your first look into the services you offer, with CTAs to specific and more “salesy” pages that talk specifically about one service or another. For example, I have a page on my website specifically for makeup artistry, while I have another for branding and web design and yet another for social media management! Your services page can be just the beginning of learning more about how potential clients can work with you.

Pro tip: Sell the transformation, not just the deliverables! When people are choosing to invest in a service, they’re investing in a relationship, a transformation, and an experience. Make sure you provide all these things so that both parties walk away pleased when it’s time to part ways!

Design tip: Don’t just stick to a whole lot of text on your services page! Spice things up with some images to remind them of who they’re hiring and the personal connection you’ll form as you work together. A bunch of text isn’t easy or fun to read. Make your content skimmable for quick readers!

Design Main Pages that Turn Heads

Now that you know the purpose behind each page of your website, it’s time to create a stunning site that works for you and draws in your ideal client. Sometimes it can be difficult to come up with the right words and designs to really bring your vision to life. This is exactly why we provide custom website design services for female entrepreneurs and partner with other creative to write copy that connects and converts. Want to learn more about what it’s like to work with us? Head on over to the services page to find out!