A blog built for your growth and guidance.
Director notes
July 26, 2021
Flodesk is an email marketing service provider that helps you to design, send on-brand marketing emails, and run automated campaigns. Built by creatives, for creatives, Flodesk is one of the most innovative yet affordable options for email marketing.
July 14, 2021
It’s not a secret that content marketing is an effective way to market your business. But it’s not as easy as just writing content and hoping for the best. You have to plan out your content in order to get the most of it. That means knowing how content affects search engine rankings, social media […]
July 4, 2021
Getting started with content marketing is one of the most difficult tasks to accomplish. It’s easy to think about it as this big jumbled mess that can be complicated to figure out, or even intimidating to consider. Back in the day, a lot of content creators could get away with fluffy content that was purely […]
July 2, 2021
Brand photography is one of my favorite things ever – I use my brand photos on social media, my website, profile photos, and everywhere in between. Sometimes it can seem like you’re constantly using the same images all over again, or maybe you’re tired of low-quality iPhone selfies and are ready to invest in a […]
June 28, 2021
Behind every bomb website is a powerhouse business owner. Imagine how you would feel with leads pouring in, a happy team that loves working for you, and clients that keep coming back. Sounds great, right?! But sometimes it can be hard to achieve balancing everything that’s on your plate. You knew you needed a website […]
May 3, 2021
Step One: Define Ideal Client Avatar First, let’s begin with defining what an ideal client avatar is. An ideal client avatar can help a business owner understand your prospective client’s purchasing behaviors and what they need the most support in. The perfect customer avatar should be focused on interviews and research from the present and […]
February 17, 2021
Content Pillars Overview Developing content pillars does not need to be a difficult task. Time and time again, I see small biz owners fall flat on their faces because they are spread too thin trying to develop a variety of content for all the world platforms. For small business owners across all industries – listen […]
January 11, 2021
Let’s Dive In! Think about it. Imposter syndrome can call in all shapes and sizes! I’ve put together a few of the top identities that you may relate to. “Dear Impostor, you are good enough just as you are. You are smart, capable, and worthy of respect.” The term first used by psychologists Suzanna Imes […]
January 8, 2021
Knowing my brand voice has helped me be clear in how I communicate online. When I established my voice I was mostly just using Instagram, but now
December 31, 2020
Sharing my favorite business tools with you I know will be a great fantastic way to help other small business owners discover how to get off the ground. It can be super difficult to figure out what to use with the bottomless amount of resources we have in the digital world. Let’s dive right into […]
